What supplements are gaining popularity in 2025?
The supplement industry is constantly evolving. Consumers are looking for natural ingredients, personalisation and specific effects. Here are the key trends:
1. Adaptogens and functional fungi
Ashwagandha, Reishi, Lion's Mane - ingredients that support immunity, reduce stress and improve concentration. Ideal for a nootropic or anti-stress line.
2. supplements to support concentration and ADHD
Increasing popularity of supplements for people with hyperactivity symptoms and concentration problems. Ingredients: magnesium, L-theanine, plant extracts.
3. Supplements for women and seniors
Formulas tailored to the hormonal cycle, menopause, pregnancy or osteoporosis prevention - a growing segment. Seniors are looking for memory, joint and immune support.
4. Natural sleep and regeneration
There is growing interest in melatonin, GABA, valerian. Customers expect effective formulas for evening calming.
5. personalisation and eco-forms
Customers are increasingly opting for supplements in the form of shots, gummies and dissolvable powders - with an emphasis on zero plastic and clean labelling.
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