Influencer marketing - the most effective tool in the supplement industry
In 2025, influencer marketing is not just a trend, but a the foundation of supplement brands' communication strategies.
Consumer confidence in classic advertising is declining, and authentic recommendations from people who 'live' a healthy lifestyle have more impact than the most polished TV spot.
But is it better to work with micro-influencerswhether to invest in big names and celebrities?
Who are the micro-influencers?
These are creators with several to tens of thousands of followers.
Their advantage is authenticity and community involvement.
✅ Advantages of working with micro-influencers:
- Higher commitment - The average level of interaction is often 3-5 times higher than that of large-scale creators,
- Credibility - Audiences see them as 'one of us',
- Lower campaign costs - allows you to collaborate with multiple creators simultaneously,
- A better fit for niches - e.g. fitness, biohacking, mindfulness, keto diet.
⚠️ Disadvantages:
- smaller reach - a single micro-influencer will not build mass effect,
- the need to coordinate multiple collaborations simultaneously.
Celebrities - recognition and economies of scale
Celebrities, athletes or actors have a reach of millions and instantly build product recognition.
For new brands, this a quick way to increase brand awareness.
✅ Advantages of working with celebrities:
- Immediate increase in reach and visibility,
- Building brand prestige and credibility,
- Opportunities for long-term ambassadorships (e.g. an athlete promoting a line of vitamins or nutritional supplements).
⚠️ Disadvantages:
- High costs of cooperation,
- Less authenticity - consumers often perceive this as 'paid advertising',
- Greater image risk - any celebrity controversy can damage a brand.
What works better in promoting dietary supplements?
Research shows that in the health and supplementation industry authenticity wins out over mass coverage.
Users prefer to see a real opinion from someone who actually uses the product, rather than a professional celebrity shoot.
Therefore, the most effective model is hybrid strategy, connecting:
- micro-influencers for trust and authenticity,
- one ambassador or expert (e.g. nutritionist, sportsman) to enhance credibility.
How does Pharmadot do it?
At Pharma Dot and NutriFame we create personalised supplements and influencer campaignswhich combine authenticity with professionalism:
- we work with micro-influencers from TikTok, Instagram and YouTube,
- we help create products under their brand name (white label),
- we advise on communication, content and long-term strategy,
- we provide full production and fulfillment support.
This gives brands built by influencers credibility and scalability without the need for giant advertising budgets.
Summary
In 2025, the most effective promotion of supplements is not a campaign with a celebrity, but a authentic cooperation with micro-influencers, supported by thoughtful communication and a product tailored to the audience.
👉 Want to create your own supplement in collaboration with influencers?
Check out how we do it in Pharma Dot and NutriFame - from the idea to the finished product on the shelf.
