The dietary supplement market has undergone a marked change in recent years. Customers have stopped treating supplementation as a general 'health support' and have started to expect specific effects
Building a dietary supplement brand from scratch today is much more than creating a product and launching sales. The market is mature, competitive and increasingly aware.
The cost of producing a dietary supplement is one of the first and most important questions
Therefore, in supplement fulfilment it is easy to make mistakes that can cost a brand money, customers and reputation....
The dietary supplement market in 2025 is entering a phase where packaging is no longer just a container....
In 2025, consumers are making purchasing decisions based on knowledge, not just advertising.
More and more people are reading the ingredients, comparing sources and looking for reliable information on how the active ingredients work.
A dietary supplement must be safe and effective throughout its shelf life - not just on the day of manufacture.
To guarantee this, the manufacturer must know that:
The market for dietary supplements in Europe and worldwide is growing year on year. More and more Polish brands are deciding to expand abroad, offering their products to customers in Germany, Italy, Spain, Scandinavia or the UK.
Collagen is one of the most important proteins in the human body - responsible for the elasticity of the skin, the health of joints, bones and tendons....
In 2025, influencer marketing is not just a trend, but the foundation of supplement brands' communication strategies.
But is it better to work with micro-influencers or invest in big names and celebrities?
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