The market for dietary supplements in Europe and worldwide is growing year on year. More and more Polish brands are deciding to expand abroad, offering their products to customers in Germany, Italy, Spain, Scandinavia or the UK.
Collagen is one of the most important proteins in the human body - responsible for the elasticity of the skin, the health of joints, bones and tendons....
In 2025, influencer marketing is not just a trend, but the foundation of supplement brands' communication strategies.
But is it better to work with micro-influencers or invest in big names and celebrities?
Why does the form of the supplement matter?
When buying a dietary supplement, most people look at the composition and action. However, the form of administration is equally important - it is what influences:
The dietary supplement industry is growing rapidly - consumers buy them via online shops, marketplace platforms (e.g. Allegro, Amazon) or social media. This means increasing challenges in terms of logistics: fast picking, flawless packaging and efficient shipping.
Probiotics, or live bacterial cultures, have firmly established themselves in the minds of consumers. They support immunity, digestion and the overall balance of the body. But this is only the beginning. Recent studies show that there is even greater potential in postbiotics and synbiotics.
Branża suplementów diety to jeden z najszybciej rosnących segmentów rynku zdrowia i wellness. W 2025 roku konkurencja jest ogromna, a jednocześnie pojawiają się coraz ostrzejsze regulacje prawne dotyczące reklamy…
Why are quality standards key in supplement production?
Rynek suplementów diety rośnie dynamicznie, ale wraz z jego rozwojem rosną także wymagania dotyczące jakości, bezpieczeństwa i zgodności produktów…
During the colder months, our protective barrier - the immune system - is put to the test. Less access to sunshine, less frequent contact with seasonal vegetables and spikes in temperature can result in dips in energy, greater susceptibility to infection and a lowered mood.
Innovative form - creatine in menstranta jellies pleasure and efficiency, creatine jellies that can be eaten like candy, no mixing, no foaming, no shaker
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