Ashwagandha increasingly banned in the European Union - what's next for this adaptogen?

Ashwagandha increasingly banned in the European Union - what's next for this adaptogen?

Ashwagandha – the golden adaptogen under regulatory pressure Ashwagandha (Withania somnifera) has been one of the most popular adaptogens in Europe for years. It has been used to help reduce stress and improve sleep quality, mood, concentration and hormonal balance. However, an increasing number of EU member states are restricting or banning its use in food supplements. In which countries is Ashwagandha already banned or restricted? As of…

The genetic microbiome and probiotics - a new era of personalised supplementation?

The genetic microbiome and probiotics - a new era of personalised supplementation?

The microbiome in the spotlight – a revolution in gut health and immunity Just a decade ago, the microbiome was only discussed in academic circles. Today, it is one of the hottest topics in the world of supplements. Consumers are increasingly coming to understand that gut health equals the health of the whole body. There is also growing talk of the genetic microbiome – a unique set of microorganisms that…

Functional mushrooms - a growing trend in dietary supplements. Are they worth having in your range?

Functional mushrooms - a growing trend in dietary supplements. Are they worth having in your range?

What are functional mushrooms and why the sudden surge in popularity? Functional mushrooms are natural extracts with a history of use stretching back thousands of years in Eastern medicine. In recent years, they have also gained popularity in Europe and the USA as adaptogens – substances that help the body adapt to stress, improve cognitive function and boost overall immunity. The mushrooms most commonly used in supplements include: Why…

Fulfillment in the supplement industry - what is it and is it worth using?

Fulfillment in the supplement industry - what is it and is it worth using?

What is fulfilment and how does it work in the dietary supplements industry? Fulfilment is a comprehensive logistics service – from the moment a product leaves the production line until it reaches the end customer. In the dietary supplements industry, where freshness, quality and speed of delivery are key, well-organised fulfilment can be a crucial competitive advantage. In short: we take care of…